Celebrating Toyota History at Bell Road Toyota

Toyota Brand History

Bell Road Toyota is a well-regarded Phoenix, AZ Toyota dealership supplying customers in Scottsdale and Peoria with a full range of the hottest new Toyota models near Phoenix. We’re also dedicated students of history, and we’re proud to be part of Toyota Motor Company, a global automotive icon with a rich heritage.

Toyota: Historical Background

Toyota automobile production began in 1933 as a division of Toyoda Automatic Loom Works, a company founded by Sakichi Toyoda. In 1935 the company’s first two models debuted: the Toyota A1 and the Toyota G1. 1936 saw the company hold a public design competition to create the growing company’s new logo. Out of 27,000 entries, the winner was the logo we still see today on Toyota vehicles.

The Toyota brand entered the American automotive market in 1957, and by the early 1980s the company’s popularity was so great that it began building stateside production facilities. Around this time the company received its very first Japanese Quality Control Award. Not long after, the Toyota Motor Company’s luxury Lexus division launched in 1989.

Today the Toyota Motor Company sets the standard for manufacturing and production, boasting numerous award-winning models and a commitment to constant innovation.

Toyota Model History

More than 70 sedans, coupes, SUVs, trucks, vans, and coupes bear the Toyota brand name today. The roster is filled with household names – critically-acclaimed, best-selling vehicles like the Toyota Corolla, Toyota Camry, and Toyota Highlander. Of these 70+ models, more than 30 are hybrid vehicles. This range includes the 2017 Toyota Prius, a revolutionary car that first appeared in 1997. With so many eco-friendly models in production, it’s no surprise that Toyota Motor Company is the world’s leading producer of hybrid electric vehicles.

The Toyota brand has aged exceptionally well, a testament to the company’s ability to adapt to changing times and tastes. The 2017 Toyota Camry is the 35th member of its illustrious family, having debuted in 1983, while the Toyota Corolla model’s roots date back to 1966.

Buying a Toyota Vehicle at Bell Road Toyota

Bell Road Toyota is a Phoenix Toyota dealer that loves being a member of the Toyota Motor Corporation family. We enjoy servicing Toyota customers throughout the Phoenix, AZ area and offering a deep selection of some of the world’s finest vehicles. Learn more when you visit our Phoenix Toyota dealership at 2020 West Bell Road!